Rename and rebrand Excel to become 'Power Excel'
This would reflect its modernity, point towards closer integration into Power BI and truly distinguish the product from old Excel
Modern Excel with all the new functionalities therein represents a tremendous analytic arsenal at your disposal yet most users are unaware of this
A product name change would immediately change perceptions and promote awareness
Office 2017 Pro Plus comprising Word, Access, Outlook, Power Excel
While I personally love the implications of renaming Excel to Power Excel, this isn’t something we’re going to do at this point in time. The (Microsoft) Excel brand is already a well-known brand, and we’re going to look for ways to drive awareness of the new functionalities in that brand rather than change the brand itself.
2 commentsComments are closed
James Fancke commented
Either make every version of Excel 2016 have the same features or rename the Excel version with reduced features "Excel Standard" and the fully featured version "Excel Pro". I guess the full name would then be Excel 2016 Standard for Windows and Excel 2016 Pro for Windows.
As much as I think everyone would love all versions of Excel 2016 to be the same, I think that the direction the Excel team seems to be taking is to split Excel into two versions. Because the two versions currently share the same name, it is very hard to distinguish which version has Power Pivot and other extra features. I think there should be two names: Excel Standard with the core features, and Excel Pro with Power Pivot, Inquire, and any other exclusive features.
Currently Excel Standard comes with:
Home and Business 2016
Home and Student 2016
Office 365 Home
Office 365 Personal
Office 365 Business
Office 365 Business Premium
Office 365 Education
Office 365 University
Excel Pro comes with:
Excel 2016 (standalone)
Office Professional 2016
Office 365 ProPlus
Office 365 E4
Office 365 E5
These groupings aren't intuitive and a name change would go a long way to resolving the frustration around which version of Excel users are running.
James Fancke commented
I've been seeing a lot of confusion surrounding which versions of Excel contain Power Pivot authoring features.
Is the Excel team going to rebrand the two versions of Excel 2016 into "Excel Standard" and "Excel Pro"? Obviously I'd rather everyone get access to all the tools in just one version (so as not to split the user base) but if the two versions will only get more distant over time I think a different name will go a long way to making users understand what is and isn't available to them.